Ryan Serhant – Social Ads Course
In this course, you’ll learn…
- The fundamentals for building Facebook and Instagram ads
- How to set your strategy, write ad copy, create lead magnets, and create ad budgets
- Our blueprint for developing and running social ads
Curriculum
Everything You Need to Know About Facebook Ads
Explore the fundamentals of Facebook ads. From how to structure effective campaigns to the ins and outs of Facebook’s ad auction system, you’ll learn it all.
In this section, we unpack:
- Social Ad Strategy
- Campaign Framework
- The Anatomy of an Ad
- & more!
Tactics for Creating Lead Generation and Listing Ads
Here, we’ll teach you our best strategies and tactics for creating a lead generation and listing ads that get you more customers and sell more properties.
You’ll learn how to…
- Set Ad Budgets
- Construct Lead Magnets
- Create Lead and Listing Ads
- & more!
Developing and Running Facebook and Instagram Ads
In part three of the course, we’re putting everything into ACTION. The SERHANT. The team will walk you through exactly how to use Facebook ads to start getting more leads and selling more listings right away.
Our digital marketing expert works with a top agent to:
- Determine the Right Audience to Target
- Set Up Facebook Ads Manager
- Build Campaigns and Ads in Facebook Ads Manager
- Review Performance
- & more!
Ryan Serhant
Founder & CEO of SERHANT.
Ryan Serhant is one of the most successful and well-known real estate brokers in the world. He is the founder and CEO of SERHANT. and is also an innovator, entrepreneur, producer, author, podcast host, public speaker, educator, and star of Bravo’s two-time Emmy-nominated Million Dollar Listing New York. Over the course of his career, Ryan has closed more than $5 billion in sales.
Ryan is on a mission to revolutionize and modernize the real estate industry, give back, and share his formula for success to enable and motivate others. He developed the Sell It Like Serhant educational system to teach others how to master the art of sales to succeed in any profession.
Rafael Angarita
Digital Marketing Expert
Rafael is responsible for planning, developing, implementing, and managing the overall digital marketing strategy for all SERHANT. brands through CRM paid search and social, display and video marketing, influencer partnerships, and content planning.
Prior to joining SERHANT., Rafael worked with several vertical-focused startups in the online education and healthcare industries. He helped them drive growth and expand market share through paid social and data-driven media buying initiatives. Throughout his career, Rafael has managed over $50,000,000 in digital marketing spend and has been scaling lead-generation programs for the past 10 years.
Rafael’s relentless approach is focused on one thing: generating qualified leads. You’ll be learning from him throughout Part 3 of the social media ads course.
Joana Koiller
VP of Design at Luxury Presence
Joana Koiller is a seasoned design leader who's worked for over 16 years at top companies creating beautiful and lasting experiences. Joana specializes in innovative user-centered design methods that she’s deployed for tech and retail giants like Airbnb, Zappos, and now, Luxury Presence.
As the VP of Design at Luxury Presence, Joana oversees both the Product Design and Brand & Marketing Design organizations. She leads with an inspirational approach that opens up teams and products to pursue creative and masterful solutions. Now, Joana applies her knowledge to help agents build their personal brands and expand their digital presence.
And much more...
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