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Brian Clifton - Advanced Web Metrics with Google Analytics
Description
This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.
Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
- Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
- Covers social media analytics features, advanced segmentation displays, multi-das...
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